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Where the rhythm of the city meets the calm of the ocean.
The Cole is the realisation of a vision shared between Paul Kovensky, founder and managing director of the Kove Collection, and Aidan Hart, creative director and founder of Inhouse Design Studio. What Inhouse inherited was the raw nine-storey bones of a building. What they delivered was a fully realised world of warmth, texture, and considered luxury.
Every material choice, every spatial sequence, and every interior detail was authored into a fully realised world of warmth, texture, and considered luxury.
"Nothing arbitrary.
Nothing decorative for its own sake.
Every surface considered."
Positioned on the corner of Regent Road and Church Road, The Cole does not merely occupy a site. It negotiates one. The building provided the envelope, but the experience of the hotel had to be crafted entirely from within.
Church Road, Sea Point
Floors across the hotel
Suites within the project
Hotel levels documented
The ground floor of The Cole is conceived as a threshold, a space where the energy of Sea Point’s streets dissolves into something more considered. The lobby is defined by soft arched detailing, warm timber panelling, and a palette of champagne-bronze and cream.
A soft arrival layer shaped through arched detailing, warm timber panelling, champagne-bronze, and cream.
Designed around experiential mixology, with warm lighting, curated spirits, and an atmosphere that makes an ordinary evening feel like an event.
Four treatment rooms, a sauna, a cold plunge pool, and a wellness suite guide guests from the city’s pace to complete stillness.
A luxury retail space offering curated resortwear from local and international brands, designed as a seamless extension of the hotel’s aesthetic.
Spanning levels one through seven, the sixty suites of The Cole represent the full expression of Inhouse’s design philosophy. Each room is a carefully composed world of tactile comfort and visual calm. Cane-panelled wardrobes, wooden writing desks, bouclé armchairs, and marble accents create a language of refined restraint.
Floor-to-ceiling sheer curtains diffuse the bright South African sun into a soft, golden glow.
Rain showers and deep soaking baths continue the narrative of natural elegance.
Designed as miniature lounges for ocean breeze and Atlantic sound.
The material palette across the suites is deliberately warm and tactile. Inhouse selected travertine stone for bathroom surfaces, warm-toned herringbone timber for floors, and a carefully curated collection of artworks that speak to the hotel’s coastal context without resorting to the clichés of seaside décor.
Across the hotel, the design relies on texture, light, and proportion rather than obvious coastal references. Travertine, timber, cane, bouclé, bronze, and soft drapery create a calm interior rhythm that feels connected to Sea Point without becoming themed.
Bathroom surfaces carry the project’s natural elegance through monolithic stone vanities and considered detailing.
Timber floors, panelling, writing desks, and furniture pieces build warmth and tactile comfort.
Cane-panelled wardrobes, bouclé armchairs, soft drapery, and upholstery create refined restraint.
Floor-to-ceiling sheers soften the South African sun into a golden glow across the suites.
The eighth floor is The Cole’s crowning achievement. Here, Inhouse created two distinct but connected worlds: Figo, the full-service rooftop restaurant, and the pool deck, a long, elegant stretch of water and sun designed for the maximum enjoyment of the South African climate.
The open kitchen and wood-fired oven bring theatre to the dining experience, while the terrace overlooks the Atlantic Ocean and Robben Island.
Designed around experiential mixology, Script brings warm lighting, curated spirits, and a sense of evening theatre into the guest experience. It turns the ground floor from a place of arrival into a place to stay.
The pool is positioned for maximum sun exposure and flanked by generous loungers and shade structures designed to feel luxurious and effortless.
The Cole is more than a hotel. It is a statement of intent, proof that South Africa can produce hospitality design that stands alongside the finest in the world. By taking a raw concrete shell and sculpting it into a masterpiece of interior architecture, Inhouse Design Studio has demonstrated that true luxury lies not in the shell, but in the soul that fills it.
Warm interiors.
Every warm interior, carefully composed room, and considered detail belongs to the Inhouse story.
Years of expertise.
The completed hotel reflects a deep understanding of hospitality and an unwavering commitment to design excellence.
Grounded yet transportive.
The Cole is about moving through life with intention. It is the African Riviera, and it is ours.
